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Nuwise: Nutrition for every body

Around 30 percent of the American population today suffers from food allergies or intolerances. In addition, 60 percent of the population is living with at least one chronic disease, whose treatment costs increase annually at the rate of 10 percent. With these alarming statistics, employee wellness becomes a serious concern in the way of encouraging better teamwork, improving productivity and reducing sick leaves.

Nuwise provides an AI-based, dietitian-backed platform for employers and health systems to foster wise nutrition habits within their community. The platform is based on the belief that proper nutrition plays a vital role in improving one’s health.

“At the enterprise level, healthcare costs are largely covered by the employers, so the promotion of a healthy employee lifestyle would benefit them directly,” explains Manon Arnold, Director of Product and Marketing, Nuwise. From connecting allergies and health conditions to displaying facts about food and beverages consumed, the Nuwise solution guides consumers in making healthier choices and helps employers to foster the same in their workforce.

Nuwise comprises a hybrid business model that benefits direct consumers as well as employers and healthcare providers who want to encourage healthier behaviors. Slated for launch in April this year, the user-friendly Nuwise app can be personalized to meet individual health conditions and goals. Comprehensive nutrition programs launched on the platform will aid people in reaching their goals like losing or gaining weight, along with understanding and implementing a healthy lifestyle. These 8-week-long educational programs created by Nuwise’s Registered Dietitians can also be conditions-based and tailored to meet nutritional needs during pregnancy, diseases or long-term health conditions.

As the process of healthy eating begins with having healthier food options at home, people can use the Nuwise app to scan foods in stores and discover healthier options.
Through Nuwise’s meal logging feature, users start by snapping pictures of their meals. Nuwise analyzes the picture using machine learning, AI and big data, and provides a numerical Nutriindex rating along with further specifications on ingredient lists, food additives and portion sizes. “Backed by our Scientific Committee of Registered Dietitians, Nutriindex will educate users on the nutritional value of food and beverages by providing a score between 0 and 100—100 being very healthy for you, and 0 being bad for you,” explains Manon.

The Nutriindex scoring feature will encourage healthier food choices not only while grocery shopping and cooking meals but also while eating at restaurants and cafeterias. Nuwise is also working on an advancement on the Nutriindex feature called MyNutriindex. MyNutriindex will build upon Nutriindex’s scoring algorithm by taking into account every user’s individual nutritional requirements based on age, gender, health conditions, allergies, biometrics and more. “We expect this feature to become an indicator used by people daily to set their health goals,” Manon says.

Moving forward, Nuwise plans to extend the use of its platform to food retailers, manufacturers and restaurants. The product-centric Nutriindex score can be applied on recipes and products and displayed on restaurant menus. Nuwise is also working on a tool for Registered Dietitians and MDs—patients can choose to share their data with their healthcare professionals for a more accurate picture of a patient’s eating patterns—what they eat, in which quantities, at what time, etc.—thus enabling healthcare professionals to provide better treatment. The company also aims to develop a social feature, enabling people to join community groups to find support, share challenges and progress throughout their nutrition journeys. Other future features include fitness tracking, the ability to share healthy recipes and meal planning, all in an effort to simplify the journey to better health.