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Marketing Innovators: Shaping Employee-Employer Relationships

CIO VendorRichard Blabolil, President
Employee engagement emerged from the “incentives and reward and recognition” marketplace after millennials and four generations in the workforce demonstrated that spending an entire career with one employer was no longer the norm. Engagement is now about “new-age engagement” whereby companies foster continuous, meaningful human connections between employer and employees rather than one-off interactions such as a years-of-service milestones.

So, it’s important to match what companies say and how they say it with how they live it. This touches on both culture and employee engagement within that culture, culture being “how we do things around here,” while engagement is about “how people feel about the way we do things around here.”

As the employer expectations of employees continue to rise, employee engagement is at the center of the relationship. At the same time, employees are seeking a holistic approach to their professional lives, one that often includes employer support for “professional development”.

Aware of these growing expectations, employers utilize different strategies to develop and engage human capital. However, conventional approaches are bound to fail as the short employee lifecycle demands an expedited interaction and engagement process.

“The use of technology is the need of the hour to interact, engage, and build relationships with employees,” says Richard Blabolil, President of Marketing Innovators. “We leverage a set of technologies that empower companies to comprehend employee behavior, engage with them, influence performance and create communities.”

Marketing Innovators utilizes technology to not only track Key Performance Indicators (KPIs), a measurement system that helps drive a company towards the achievement of it strategic goals, but also to address critical issues in an employee’s lifecycle.
“We help companies align their people with their business strategy,” adds Blabolil. “We do business analysis, look at the requirements and the particular outputs companies are looking for. We help companies zero in on the activities that will drive success for their business, and develop an engagement roadmap for their employees to follow.”

The employees earn points or through gamification techniques, earn badges for performing and participating in various initiatives. “Our solution enables companies to use images, quizzes, and pulse surveys to frequently interact with employees and derive crucial data points through every touch point from employee hiring to retiring,” says Blabolil. “Rather than solely adhering to the conventional method of recognizing employees for years of service, we see companies successfully recognizing a series of milestones and achievements, ‘fostering’ peer-to-peer social recognition, ‘incenting’ idea generating and ‘appreciating’ problem solving.”

Marketing Innovators’ solutions help clients to elevate accountability, collaborate frequently with employees, receive feedback, and improve engagement, ultimately reducing turnover. “We not only help clients to analyze and understand workforce participation, but we also work alongside our clients to create communications and interactions that support their culture and objectives,” says Blabolil.

“What’s important now is for employers to interact with their employees in a similar way that people interact in their personal lives. Our technology enables clients to interact with their employees similarly to how they interact in their social life and on social media like Facebook, Instagram, and Twitter,” states Blabolil. “With an engagement technology, we help program participants to capture and share moments and milestones in their journey with a company.”

“Our focus is on companies that have a ‘true north’ regarding employee engagement and the importance of people in their organization. Marketing Innovators adds value to its client’s people centric philosophy through analytics and program design through a team of subject matter experts and technology,” explains Blabolil. “The key to helping clients succeed is that we believe in solving problems holistically and assisting companies to predict instead of react,” he concludes.